Berrykind
Inspired by the most enduring details of Christmas, Berrykind is a celebration of tradition, reimagined with a contemporary sensibility—that feels at once nostalgic and beautifully refined.
Rich, warm, and unmistakably festive, Berrykind is a deep Christmas red that captures the heart of Christmas. Elegant without being overpowering, it pairs beautifully with everything from traditional holiday décor to refined, modern interiors.
Generously oversized at approximately 62 cm × 90 cm, and crafted from luxuriously soft, double-layered plush polyester velvet, each Magic Mailbag is thoughtfully designed to be as enduring as the tradition it represents—beautiful beneath the tree and treasured for many Christmases to come.
Your Magic Mailbag comes with its own dust bag for safe keeping
Every Magic Mailbag purchase includes a personalised letter from Santa, written especially for your child, at no additional cost.
This keepsake letter introduces the magic of their mailbag and marks the beginning of a beloved Christmas tradition.
Note: your order will include a safety insert. Please keep any packaging materials away from children. Use only under adult supervision
Complementary Styling Service
Not sure which Magic Mailbag colour will best suit your Christmas décor? I’d be happy to help. Send through a photo of your tree, room or existing colour palette and I'll offer a simple, complimentary styling suggestion to help you. Receive a complimentary styling suggestion.
Care & Storage
Santa's Magic Mailbag® is designed to be treasured for many Christmases to come.
To heip keep your mailbag looking its best:
Store in a cool, dry place away from direct sunlight.
Spot clean gently if required. Avoid harsh detergents.
Do not machine wash, bleach, tumble dry, or iron.
Keep away from open flames and heat sources.
Handle embellishments, tags, and cords with care.
When Christmas is over, gently fold your mailbag, place it in its dust bag, and tuck it away somewhere sate.
Next Christmas Eve, it will be ready to continue its story with your family.
Material: 300 GSM polyester velvet
Choose options
a message
from the founder
Santa’s Magic Mailbag® began with a wish to give my own family a new Christmas tradition—one that celebrated the goodness already in my children’s hearts and reminded them they never had to earn Christmas magic.
They are the magic. They are what makes the season so special.
I wanted to create something that celebrated that truth.
To me, Santa’s Magic Mailbag has always been about so much more than Christmas morning.
It has become a symbol of unconditional love, acceptance, and a tangible reminder that every child is already enough.
My hope is that this becomes more than something your children look forward to each Christmas, too. I hope it helps them grow up knowing they are deeply loved, wonderfully enough, and worthy exactly as they are.
I’ve poured years of thought into every part of this tradition, from the words on the page to the weight of the velvet, revisiting and refining each detail until it felt just right. When you open your parcel, I hope you’ll feel that care in every piece.
Thank you for letting us become a small part of your Christmas story.