24 Days of Christmas Magic
A meaningful Christmas countdown, designed to return year after year. Twenty-four beautifully considered cards pair gentle affirmations with simple acts of kindness, connection and reflection—helping children recognise the magic they carry within themselves and the magic they can create for others.
a message
from the founder
Santa’s Magic Mailbag® began with a wish to give my own family a new Christmas tradition—one that celebrated the goodness already in my children’s hearts and reminded them they never had to earn Christmas magic.
They are the magic. They are what makes the season so special.
I wanted to create something that celebrated that truth.
To me, Santa’s Magic Mailbag has always been about so much more than Christmas morning.
It has become a symbol of unconditional love, acceptance, and a tangible reminder that every child is already enough.
My hope is that this becomes more than something your children look forward to each Christmas, too. I hope it helps them grow up knowing they are deeply loved, wonderfully enough, and worthy exactly as they are.
I’ve poured years of thought into every part of this tradition, from the words on the page to the weight of the velvet, revisiting and refining each detail until it felt just right. When you open your parcel, I hope you’ll feel that care in every piece.
Thank you for letting us become a small part of your Christmas story.